From James departure from England in December 1688 until the de facto abdication of Cardinal Henry in September 1800 the Royal House of Scotland, the Stuarts, sought to reclaim the three thrones which Parliament had taken from them. There were four Kings o’er the Water in succession as the toast ran across Jacobite Great Britain and Ireland; first James II and VII, then his son James III and VIII and finally his two sons Charles III and Cardinal Henry IX.
Jacobite Scotland will bring together readily accessible Trails across the many locations in Scotland where memories are alive and artefacts remain to this day.
JACOBITE SCOTLAND is a Scotland-wide partnership of sites with connections to the totality of the Jacobite period (1686-1809). It aims to extend their reach and enhance their offer for visitors year-round by facilitating access to the details of 70+ places and, using the tagged entries, enable visitors to compile their own self-guided Jacobite Trail(s) across Scotland. This collaboration is unique in both concept and content. Visitors will be guided online or via a paper map to self-select destinations and assemble a route using their own itinerary and/or interests – it will be possible to create themed trails focussing on, for example, Jacobite Art, Jacobite houses, battlefields, costume, clans, literary links etc.
Participants include many lesser-known sites which will be highlighted through cross-marketing to spread the benefits of tourism across a wider area. Inclusion will bring wider exposure and the responsibility to mutually promote other venues. Printed Jacobite Trail brochures will be actively distributed to visitors at all venues and feedback gathered. The Trail will create online ‘exhibitions’/ talks/webinars around selected themes and promote incentives to travel to the venues. The successful Outlander Trail harnessed public interest in the 1745 Rising to guide fans to filming locations and demonstrated how the concept works. The Jacobite Scotland Trail(s) will include a greater number of sites from a wider period of history, all with authentic Jacobite connections, many located away from the usual tourist destinations.
The initiative focusses for the present on the domestic market. It will appeal to visitors who enjoy ‘fascinating history and culture’ and ‘breathtaking scenery and landscape’ in particular. The project is a good fit for key target audience segments especially: Adventure Seekers (new and exciting things to explore, cultural activities); Curious Travellers (new and interesting things to explore, getting off the beaten track); Engaged Sightseers (historical places, short walks, new and interesting things to discover); and Natural Advocates (a focus on not following the crowd, seeking places to unwind, sightseeing etc). Food Loving Culturalists may also enjoy the historical sites amidst beautiful scenery.
Harnessing heritage, the Jacobite Trail creates opportunities to follow ancestral footsteps and guides visitors out from the cities into communities across Scotland. The readily identified images of the period, many of which are already embedded in the popular perception of Scotland attract attention and raise the profile of Scotland as a ‘must see’ destination.
Jacobite Scotland will be available year-round. Some sites may have restricted opening outwith the summer and shoulder months but many will be available throughout the year. Jacobite Scotland provides a platform for marketing of linked activities such as accommodation, battlefield tours etc and this will be investigated during the project.